In the UK around 12 million adults have some level of hearing loss, which is thought to increase dementia risk by up to five times, according to the Royal National Institute for Deaf People (RNID).
“There’s a growing body of evidence demonstrating the benefits of acting on hearing loss as early as possible, to reduce the risk of social isolation, mental health problems and dementia,” says Franki Oliver, audiology advisor at the RNID. “And yet we know people don’t take action soon enough.”
Yet, hearing loss is not the only ear problem faced by the public. There are over seven million adults living with tinnitus, while an ear infection is one of the most common reasons individuals seek a GP appointment.
Other ear complaints pharmacy teams may come across include balance problems, outer ear infection and impacted earwax. In fact, a survey conducted by manufacturer Earex found that two in five adults have suffered from earache with a third of these cases being due to impacted earwax.
“There is a lack of knowledge among consumers on how to manage earwax,” says Clare Campbell, brand manager at Earex. “Over half of those surveyed believed they neglect their ear health. Consumers tend to only seek help when things go wrong.”
As the first point of contact, pharmacy staff are well placed to help customers suffering from a variety of ear problems. Here we examine the most common conditions and the treatment options available.
Stuck in the middle
Otitis media, or middle ear infection, can often be caused by both a virus and bacteria. It is most common in children under four-years-old with symptoms including ear pain, dulled hearing and fever. Children may also be sick and feel generally unwell, while babies may be hot, irritable and unable to feed properly.
In many cases, middle ear infection will resolve itself within a few days, and pharmacy teams can recommend paracetamol or ibuprofen to relieve pain and fever. Most infections will not need antibiotics.
However, some customers should be referred to their GP, these include:
- Babies under three months with a fever over 38°C
- Babies aged three to six months with a fever over 39°C
- Anyone who is very unwell with the infection
- Children with recurrent ear infections as this can be a sign of glue ear, a condition where fluid builds up in the middle ear, eventually causing hearing loss.